01
Start with the learner
Lead with goals, current level and context so the offer feels relevant before introducing the full catalogue.
EDUCATION · DIGITAL PRODUCT
2024
EliteEnglish
A clearer, more personal digital experience for learning English — from first interest to an understandable learning path.
01 / Overview
Making learning feel structured, modern and personal
EliteEnglish needed a digital experience that could explain the offer quickly, build trust and help a learner understand where to start. The case focuses on turning a complex education service into a simple path from interest to study.
02 / Challenge
More content. Less confusion.
Education products often have many programs, levels, formats and promises. The challenge was to organize that information around the learner rather than around the internal structure of the school.
02
Make progress visible
Use clear stages and expectations so learning feels manageable rather than open-ended.
03
Build trust early
Explain teachers, format and outcomes at the points where a learner is deciding whether to continue.
03 / Visual direction
A learning experience that feels focused rather than academic
The visual direction combines clean editorial typography, human imagery and clear product information so the brand feels expert without becoming formal or distant.
From interest to a learning path
The journey is built around three questions: what do I need, which format fits me and what happens after I join.
01 / Discover
Understand the right path
Connect the learner’s goal and current level to a clear starting point instead of showing every option at once.
02 / Choose
Select format and schedule
Make program differences, frequency and teacher format easy to compare before commitment.
03 / Learn
Keep the next step visible
Use a clear learning path so the learner always knows what is happening now and what comes next.
04 / Learning journey
One learning path instead of scattered information
The product organizes the experience around the learner’s level, goal, schedule and next action.
EliteEnglish
In progress
Your learning plan
Level
B1 / Intermediate
Goal
Business English
Schedule
2 lessons / week
Next lesson
Tuesday · 18:30
Progress
12 of 24 modules
05 / Outcome
A clearer path from first visit to continued learning
The case turns a broad education offer into a more understandable product experience centered on relevance, trust and visible progress.
RoleUX/UI · Digital product design
Core taskEducation journey & conversion
PlatformResponsive website
Year2024
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Tell us what you are teaching and where users get stuck. We’ll review the offer, the learning journey and the conversion flow before suggesting the next step.
Case reference · EliteEnglish
